Echo Cafe x Mafer Cuellar

In this campaign we collaborated with Mafe and Echo Cafe to photograph caps made with names inspired by the cafe’s signature drinks. The hats feature distinctive typography and playful labels that reflect the personality of each beverage. Our goal was to capture the texture of the fabric, the craftsmanship of the embroidery, and the cozy atmosphere of Echo Cafe that inspired the designs.

This campaign blends product photography with storytelling—showcasing the caps as both wearable merchandise and a tangible nod to Echo Cafe’s menu culture.